TikTok is introducing a fresh option that allows them to cut down on the volume of artificial intelligence-produced videos appearing in their feeds. This step comes as the platform revealed that it currently hosts in excess of 1 billion AI-generated clips.
Testing and Rollout
This change is undergoing trials over the coming weeks before a widespread rollout. This development comes amid a rise in content created by AI, driven by recent AI video creators.
The Broader AI Trend
It has been noted that almost 10% of the most rapidly expanding content creators on a popular video site only show content made by AI. A considerable share of this output is classified as low-quality AI content, a term for inferior, bulk-generated content that is frequently absurd or surreal.
Based on user feedback that numerous viewers enjoy content produced via AI tools, including AI artwork to educational videos, and we want to provide users the ability to see more or less of that, based on their own choices,” said a company executive.
Scale of AI Content
The platform shared that there are now 1.3 billion videos on its network identified as made with AI. In total, more than 100 mn media items are submitted to the platform every day, making AI content a relatively small part of its overall inventory.
How to Adjust Settings
Users will be able to reduce or increase the amount of artificial media they watch by using the “manage topic” option in the application and picking the AI content topic. Further subjects that are already be adjusted under the filter encompass politics, fashion, beauty, and dance.
Platform Guidelines
The platform’s policies mandate content makers to tag “realistic” artificially created content, and it bans malicious AI impersonations of celebrities or crisis events. Any authentic-looking artificial content that is unmarked can be removed under its user guidelines.
In addition, the service will henceforth attach an AI-generated watermark to content made using its proprietary AI systems, or identified by an cross-platform project for recognizing AI-generated material. This measure is designed to help prevent users from attempting to bypass the disclosure requirement.
AI Literacy Programs
The platform is furthermore establishing a two million dollar educational fund for specialists and institutions to develop educational content about responsible artificial intelligence. This program will benefit educational bodies specializing in teaching coding and technology.
Moderation Strategy
TikTok has supported its content review process, during debate over intentions to cut jobs for hundreds of review team members in Britain. The company is expected to cut 439 jobs in its content moderation division in its British office, with trade unions and online safety experts voicing alarm that people are being substituted by AI moderation.
A trust and safety lead explained that staff-based oversight would remain essential, but artificial intelligence can safeguard staff by removing the most harmful content ahead of it is viewed by humans. TikTok reported a 76% decrease in explicit and harmful content seen by human moderators over the past year due to reliance on its automated systems.
We believe it is crucial to combine humans and technology to keep the platform safe,” she said. “We’ll have staff as involved in the system, but we further consider it’s very important to limit contact with unsafe media as rapidly, which is where a extensive automated help is really helping us work at speed.”
